After more time than I care to admit spent working in the hospitality industry and studying for a Bachelors and Masters degree in performance and screenwriting, I decided to go for it once and for all and write for a living. I know what you’re thinking, big mistake right? Possibly. But for now it’s working in my favour and I get to be one of those smug people who can genuinely say they love what they do for a living.

After returning from studying and living in the US I began working closely with a few companies, rebranding and reshaping the way they viewed social media and the importance of delivering strong and compelling content. We all know the familiar heartache of being sold on appearances only to find out that what’s going on under the surface is total shite. That’s what I’m here to help you avoid.